As The Instant Group scaled, its three digital platforms faced increasing complexity, requiring a structured product approach to streamline user journeys, improve discoverability, and enhance conversion rates. Each product needed a clear roadmap of strategic initiatives to ensure development efforts aligned with key growth levers.

The business lacked a structured CRO programme, meaning critical opportunities for improvement were being missed. Additionally, SEO performance required optimisation to maintain and improve visibility in an increasingly competitive landscape. The challenge was not just about refining the product, but ensuring every enhancement directly contributed to business impact.

At SK Consulting, our approach was structured, data-driven, and impact-focused. We took full ownership of three engineering teams, leading the strategy and development of Instant Offices, Easy Offices, and Coworker—each requiring tailored product roadmaps to meet their unique audience needs.

With conversion rate optimisation (CRO) as a core focus, we implemented a data-led testing and experimentation framework, prioritising features and enhancements that moved the needle on user engagement and conversion rates. A key initiative was the complete visual overhaul of the website, ensuring a seamless, high-performing user experience.

Beyond CRO, we identified high-value feature opportunities to improve search and discovery, enhancing user journeys and increasing engagement and conversions. The redesigned search and listings experience significantly improved discoverability, directly driving a 40% increase in conversion rates.

To support long-term scalability, we also defined and executed an SEO roadmap in partnership with an external agency, resulting in a 20% improvement in organic search performance—ensuring continued visibility and acquisition at scale.

By introducing structured roadmaps, conversion-focused product enhancements, and an SEO-led growth strategy, SK Consulting enabled The Instant Group to scale its digital platforms with precision. The 40% increase in conversion rates validated the impact of our structured CRO approach, while the 20% SEO improvement reinforced the long-term strength of the product’s visibility.

At SK Consulting, we focus on removing complexity, aligning strategy with execution, and delivering high-impact outcomes. Through clarity, precision, and focus, we helped The Instant Group transform its digital strategy—ensuring every decision contributed to long-term, scalable growth.